In 2016 I led a project that involved developing a bespoke in-car technical solution for Mazda Motor Europe. This comprises a setup designed to record facial expressions and cardiac rhythm exhibited in response to changes in acceleration and G-force experienced while driving a Mazda MX5. The Emotional Test Drive was recently implemented in the 2017 Mazda Snow Xperience organized by Mazda Switzerland in Les Diablerets.

Borrowing methods from modern neuroscience, Mazda wanted to measure the ‘Drive Together’ feeling by examining if, and how, certain external stimuli impact a driver’s mind and body – a completely different, yet exciting angle than previously explored. We chose to collaborate with the renowned experts from UNIFR to create a solution that we could apply to our project. The team designed an in-car setup that measures physical and biological signals, and decodes facial expressions in real-time.

Karine Roubaud, Manager Content Creation (Marketing Operations), Mazda Motor Europe

Watch the video HERE

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Supported by an entrepreneurial training fellowship from the Swiss Commission of Technology and Innovation (CTI), our team developed DERMiSCAN. This is a portable, non-invasive skin cancer screening devise that provides real-time feedback. It is based on the research of our team leader, Dr. Renata Bitar, relies on Raman spectroscopy, and can be used by any general practitioner.

Coaching the DERMiSCAN team was a real pleasure. Everyone pulled together to develop a great product – winning the Best Business Concept Project was well-deserved. I look forward to watching their project grow into a business and wish Renata and her team all the best for the future of DERMiSCAN.
Christian Fischer, CEO and Co-Founder of the multi-award winning Swiss Start-up bcomp.ch


Our multidisciplinary team investigated whether internal auditors’ fraud-risk judgments are biased by facial attractiveness.

“I thoroughly enjoy working with Dr. Ramon – her professionalism, eye for detail and ability to transfer knowledge between disciplines has improved the quality of our project. I look forward to our continued future collaborations.”
Prof. Dr. Marc Eulerich, University of Duisburg-Essen, Germany